Thursday, May 26, 2011

Corporate Social Responsibility Not Just For Billionaires

While the Brisbane Courier Mail profiled Chuck Feeney hunting Millionaires, business can connect with its customers and contribute in small ways as this Brisbane example shows.

Information Professionals, a Brisbane consulting firm, is a member of B1G1, a site that assists organisations to contribute effectively to causes they and their clients believe in. Paul Dunn, a successful Australian businessman over many years founded B1G1 in Singapore, recently wrote about Mark Nicholls, the founder of Information Professionals and their approach to giving.
The B1G1 site says “Imagine what it would be like to have your business making a difference simply and effectively just by doing what you do every day”. Since its inception, B1G1 has overseen more than 1.4 million giving transactions.

Paul said of Mark Nicholls and Information Professionals, and their recent campaign:
“Mark Nicholls at Information Professionals in Brisbane, Australia does some great things to help his clients sort out their IT strategy and implementation. And what he also does very, very well is business giving that really connects. He does it humbly. No great big ‘song and dance’. But just in a lovely low-key, almost under-stated way. And it's that, as well as the giving itself, that really connects“.
The Information Professionals campaign gave kids in Nepal internet access and kids in Borneo education, for every Information Professionals’ client that downloaded one or more of a series of reports that were available on the company’s website.

The follow up e-mail said “The great news is that we had 420 downloads of the reports we offered. So I have organised for 420 days of education for the kids of Borneo AND another 420 days of internet access for the orphans in Nepal. Together we have made a difference to the lives of hundreds of kids...thank you and congratulations.”

As Paul says, “Business Giving is often not ‘connecting’ - it’s simply ‘donate to this charity’.” There are many ways to give, and to connect your team, your clients, and your suppliers to the charitable outcomes they are helping you generate. And Information Professionals and B1G1 have shown us that we don’t need to be billionaires to do so.