The Virgin Australia campaign that promotes the integration of Virgin Blue, Pacific Blue, V Australia and one other airline (that escapes me) under the one Virgin Australia brand is a great concept. It always confused me why they had so many brands, and I know it confused others too.
I have an airfare booked to LA in August with V Australia. It is booked using Velocity Rewards Points. I have tried changing that flight by a few days. I spoke to Velocity on Friday and they said no problems, but needed to put me through to V Australia to make the change. After some time on hold I got told they would do a call back. Late Fri I got the call back, they missed me and left a msg. This mornng (Monday), I rang the number they gave me, it was a Virgin Australia number. I thought, wow the integration is happening. But when talking with the consultant, they told me they needed to transfer me to V Australia for this change. On speaking to V Australia, they said I need to speak to Velocity, the same Velocity that had me on hold speaking to V Australia about the same thing on Frday.
The one brand is great, but how long before they can deliver on their promise of one airline, or are they really going to do this, or is it just hype...hmmm we'll see. The marketing hype has got in front of the reality on this ocassion....it's no wonder we all get skeptical.
By the way, I wrote this post while I was on hold, waiting for someone at Velocity to pick up the phone...still on hold, wish me luck.
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